Apparently, the iPod Shuffle wasn’t small enough for Apple. Today, Apple is introducing its next-generation iPod Shuffle, which is almost half the size of the previous model and with double the capacity of 4GB. Apple was able to make it smaller than ever by moving the controls onto the earphone cord. What’s more, is that the new Shuffle has text-to-speech ability to tell you what song, artist or playlist you are playing. Apple calls it VoiceOver.

iPodShuffleClick to watch guided tour

The price tag? $79. It comes in beautiful silver or black. Talk about cheap thrills and recession beater. Apple has once again proven its ability to reinvent itself even when it already has a successful product on the market. Bravo.